10 Important Google Ranking Factors – Best SEO for Blogs in Nigeria
This article will expose the 10 important Google Ranking Factors the has most influence on Nigeria blogs rankings.
As time goes on, we shall keep increasing the list once we discover any other ranking factor which Google uses to rank blogs and other web applications in Nigeria. So you may want to bookmark this page.
SEO as we all know – stands for Search Engine Optimization. They are those things one can do to make his websites or webpages in other rank very high on various search engines, especially Google Search.
Couple of years ago SEO was neglected in Nigeria. But as a result of today’s online content competition, almost all webmaster want to embrace SEO as a key factor to be at an edge.
Now everyone wants to rank very high on the search engine reporting page (SERP). Webmaster wants to be better than their competitors. People wants to make more money via the internet. Products needs to be marketed – targeting to potential buyers. Information needs to get across to the people. People’s opinion need to be heard, and so on…
Currently Nigerians are awake towards SEO in other to achieve their individual online needs. Some big companies today even pay huge sum of money to SEO experts, just to “the magic to their online presence”.
Speaking from experience I have been managing several blogs for people in Nigeria since 2013. Implementing SEO on these blogs I can tell what are very effective for search engines to rank a blog very high in Nigeria. I have also done my research, and I discover some SEO experts round the world also share my views.
There are some factors which all Nigeria blog owners must consider to rank well on the Google search engine.
Before I go into the Google ranking factor, I must let you know that it is very important you verify you blog on Google Console (aka Google Webmaster), Upload your Sitemap and take full advantage of FETCH AS GOOGLE for quick indexing of your blog posts.
Now let’s look at the Google SEO ranking factors best for blogs in Nigeria.
Most Important Google Ranking Factors For Blogs in Nigeria
1. Country Code Top-Level Domain (ccTLD)
From experience I discovered that domain extensions such as “.ng” “.com.ng” “.org.ng” are given far more privilege to rank better in Nigeria. When using the ccTLD the search engine already known your target audience.
To take full advantage of the ccTLD as a search engine ranking factor you may also buy the .com extension of the same domain name and redirect it to the ccTLD.
Blog like Naijaloaded.com.ng is implementing this tactics to rank better. When you navigate your web browser to Naijaloaded.com it redirects your to Naijaloaded.com.ng
The only problem with this country code Top-Level Domain is that it may limit your site ability to rank high globally, not in all cases though.
If your blog domain extention is not a country code top-level domain, then you must consider using the Google console international targeting feature to tell the search engine who your target audience are. But the later can never be as effective as the ccTDL.
2. Keyword as First Word in a Domain
Domain names that start with a target keyword has an edge over other sites that do not have such keyword in their domain name.
In this situation, if that keyword or related keyword is searched for a higher privilege is given the domain name with that keyword.
For instance, You can Google “make money online” you will definitely find “makemoneyonline.com.ng” in the Google SERP. This may not mean that the site has the best information on how to make money online, but you are actually for both the keyword and domain name.
This is one of the best way one can trick the search engines to optimize contents on such keywords.
3. Quality Contents and Contents Updates
This is one of the most considered Google ranking factors. To detect quality contents, Google uses Visitor Activities, Engaged Traffic and Visitor frequency.
Google analytics actually calculate values such as; Entrances rate, Bounce rate and Exit rate which can be used indicates how many of those people are finding your content very useful.
When a contents is great, visitors may return and read it again, in this regard Google may be having a record of “Returning IPs”, they know when you revisit a webpage.
See sample images below;
Google also sometimes uses date function in their search results. Also in this regard, don’t just abandon your old contents – try to update them with a year or two, else your potential competitors will gain better SEO preference on your old posts.
See image below;
4. Domain Age is Highly Considered
Most time it just have to take some time before a website webpages can start ranking very high in Google, especially here in Nigeria where lots of ranking mushroom blogs exist.
Recent studies has shown that site that is existing for a period of 3 years without any SEO has more search engine reputation than site existing for 1 years with average SEO being performed on it – all things being equal.
Sometimes its not about the SEO you did but how long your contents has existed on the web. To achieve this, make sure that the content does not get outdated. Google now uses last updated date over date the content was published.
5. Sites with HTTPS (HTTPS as a ranking signal)
Google made it clear in 2014 that site with https will have better search privilege over site with just http read it here.
For most bloggers, especially those new in the game, one of the best way to improve their SEO is to simply migrate their blog from http to https. This has proven to be positive just as said by Google.
It is very easy to migrate. Just install an SSL Certificate on your server and enable https redirect.
Https as a Google ranking factor in Nigeria do not only just give your website a better search reputation, it also keep your site contents and users info more secured, by making it difficult for hackers to gain access.
6. Backlinks from Authoritative URLs
Backlinks remain a very important ranking factor in Google over the years.
But Google has learned to take off the bad links from the good ones. The best backlinks are the one coming from authoritative URLs (domains).
When a webpage earns a lots of high quality backlinks, Google sees the content on that webpage to be very useful and therefore ranks the content or atricle higher. This also will have a positive global effect on the entire website.
Google can also penalize blogs with bad backlinks. You may want to know the kind of backlinks you should avoid, read it here: 9 Types of Backlinks You Must Avoid.
7. Time Visitors Spends on Each Webpage
Google have the track of IP address that visits your blog/website, and how long they spend on your webpages especially when they are coming via google search.
The more time a visitor spends on each post the better Google will see the relavance of that post. This is the reason some people try to post very long articles on their blogs.
Base on the content length, Google knows the average estimated time to be spent, just as it shows it in Analytics.
Therefore, a long content is boring visitors will quickly exist or navigate to another webpage.
Because a visitor did not spend up to the average time on a webpage it will be a vote down. The large effect of this will reduce the average time spent on that webpage and therefore reduce the webpage ranking.
This Google ranking factor only affects individual webpage and may not have a general effect on the whole site or blog.
8. Website Loading Speed
Search engines give more preference to websites that loads pretty much faster. I can not really explain why this is so, but make sure you website loads very fast.
The average loading time of a websites should not be more 4 seconds. If you site takes far more than this amount, then you will have to find a way to resolve it to rank better here in Nigeria.
If site loads slow, visitors may not have the patience to wait or will refuse to navigate to other pages. The result of this will be an increase in bounce rate.
9. Mobile Friendly Webpages
If a website or webpages are not optimized responsively for mobile phones, they will not rank well mobile search.
Knowing that most internet users in today’s world visits the internet with their mobile phones, not having a mobile responsive will be a very big mistake on your side.
It’s good today that most websites and blog are built with frameworks such as WordPress. WordPress itself is mobile responsive and most of its themes are also responsive on default, else you decide to choose otherwise.
10. Site Up-Time
I know some people will not agree with me that site up-time is one of Google Ranking Factors. But note if you host your site on a server that is always down, then the search engine will look less on your site.
When hosting a site always make sure you choose a good hosting company. Choose a host that guarantee up to 99.9% server up-time period. Although this depends on how long your site often goes down. The shorter the better.
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