Importance of Favicon – The Relationship Between Favicon and SEO

Importance of Favicon – The Relationship Between Favicon and SEO
(Last Updated On: May 12, 2018)

This short article do not just explain what a favicon is, it also explain the relationship between favicon and SEO and as well explaining the main importance on having a favicon.

Favicon which stand for favourites icon, is a small image that the web browsers display in the URL browser tabs to help users visually identify a site easily.

If you aren’t too sure of what a Favicons is. It is a small 16×16 or 32 x 32 pixel icons which commonly have the first letter or logo of specific brands. It can also represent a generic image to represent the a type of business which one has. They are commonly placed in files called favicon.ico, and this file is located in a website’s root directory.

Mozilla Favicon Display
Chrome Favicon Display

For most browsers, the file generally must be in the .ico format. There are lots of free online application where one can simply upload a picture of another format, and download it back as in .ico format. Some mage editing software such as photoshop or GIMP can also create .ico files.

Relationship Between Favicon and SEO

Most articles and online write-ups are of the opinion that Favicon has no direct effect on SEO.

Remember that SEO definition includes good branding, which favicon is a part of good branding. Favicon is very necessary in branding a business. The more a business is branded better it becomes.

When people are search the web and visit one of webpage, that favicon which is often seen and if memorable will be of benefit to you.

Although, favicon will not change how Google and other search engines sees your site, but much more important than the search engines are the people that use them.

Importance of Favicon

Favicon in general is used to build trust, credibility and create brand recognition, and most especially it believes to play an indirect role in SEO.

The favicon increases the usability of a website. Having a favicon next to your website title on the browser tabs, on bookmarks and history archives, helps a user save time, identify and browse your website without any difficulties.

Having a favicon gives you a higher advantage over websites that do not have a favicon when it comes to saving and keeping a website bookmark on the web browser.

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